I have heard social networking compared to Multi-Level Marketing, and do truly believe that it can be used that way. This YouTube video is a clever way to discuss how to use social media tools to promote a brand, get input from your network of "friends," etc. I'm a believer in the potential of this technology already, but I think this is a good video take on the importance of utilizing these new tools for whoever, or whatever it is that you might be trying to sell. - Seth
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This video demonstrates the importance of forming a connection with consumers to create brand advocates instead of simply encouraging people to buy a product.
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